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October 10, 2008

New valet parking service now available in Merchants Square

The Merchants Square Association is contracting with Guardian Parking Management Services to bring valet parking to the Square. The new service begins Friday, Oct. 10 and runs through 2008.

“We are very pleased to be offering a trial of this service to our customers,” said Marina Ashton, director of commercial properties. “At the end of the year, we will evaluate the service and make plans for 2009.”

The drop-off and pickup points for valet parking are located behind The Carousel and Chico’s in Merchants Square, located at the back of the Kimball Theatre. Hours of operation for drop-off will be noon to 9 p.m. daily and pickup is until 10 p.m.

Cost of valet parking is a flat fee of $5 per vehicle.

The Merchants Square Association is comprised of tenants from Merchants Square. All of the Merchants Square properties are owned by Colonial Williamsburg with the majority leased to private owners. Located adjacent to Colonial Williamsburg’s Historic Area, Merchants Square is an 18th-century style retail village with 42 shops and restaurants. Visitors and local residents alike regularly experience the Square’s unique shopping, dining and special events offerings in a setting of unrivaled beauty.

Revenue from Colonial Williamsburg’s property initiatives supports the educational programs of The Colonial Williamsburg Foundation, the not-for-profit educational organization that oversees and operates the restored 18th-century town of Williamsburg. For more information on Merchants Square, visit

Established in 1926, the Colonial Williamsburg Foundation is the not-for-profit educational institution that preserves and operates the restored 18th-century Revolutionary capital of Virginia as a town-sized living history museum, telling the inspirational stories of our nation’s founding men and women. Within the restored and reconstructed buildings, historic interpreters, attired as colonial men and women from slaves to shopkeepers to soldiers, relate stories of colonial Virginia society and culture – stories of our journey to become Americans – while historic trades people research, demonstrate and preserve the 18th-century world of work and industry. As Colonial Williamsburg interprets life in the time of the American Revolution for its guests, it also invites them to interact with history. “Revolutionary City®” – a dramatic live street theater presentation, is a 2008 Rand McNally Best-of-the-Road™ Editor’s Pick. Williamsburg is located in Virginia’s Tidewater region, 20 minutes from Newport News, within an hour’s drive of Richmond and Norfolk, and 150 miles south of Washington, D.C., off Interstate 64. For more information about Colonial Williamsburg, call 1-800-HISTORY or visit Colonial Williamsburg’s Web site at

Media Contact:
Penna Rogers
(757) 220-7121