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September 15, 2009

Byers' Choice serves up taste of history during CW weekend

Byers’ Choice Caroler fans are invited to Colonial Williamsburg’s Historic Area Sept. 25-27 when the Byers family convenes in Williamsburg, Va., for special events, autographed carolers and a delicious taste of 18th-century history.

Jeff Byers, vice president of marketing for Byers’ Choice, said, “We’re very excited to come back to Williamsburg and experience the history of this wonderful city with hundreds of Byers’ Choice fans. My family always welcomes the opportunity to meet our customers and hear their caroler stories.”

Byers’ Choice, known for its one-of-a-kind, handcrafted caroler figures, will offer Williamsburg visitors a variety of exciting events including the chance to have their favorite carolers signed by Joyce Byers on Saturday, Sept. 26 from 8:30-10:30 a.m., following a light breakfast reception at the Visitor Center.

At noon on Saturday, guests will be treated to a special luncheon and chocolate tasting at the Williamsburg Lodge. The menu for the event was developed by Williamsburg Lodge executive chef Rhys Lewis and also will feature a demonstration by Historic Foodways journeyman Jim Gay on the delicious art of 18th-century chocolate making.

On Sunday morning, caroler fans will witness the unveiling of the newest holiday figures designed for the WILLIAMSBURG catalog and will have the opportunity to have carolers signed by Joyce Byers. In addition, WILLIAMSBURG home stylist Cindy Cragg will share some fun and easy holiday decorating ideas. The event will take place from 9:30 to 11 a.m. at WILLIAMSBURG Celebrations.

Two exclusive colonial carolers have been designed as a special keepsake for event attendees. These pieces (“Colonial Woman Drinking Chocolate” and “Colonial Man with Flowers”) can be reserved and purchased at www.byerschoice.com and picked up during the Williamsburg weekend.

This event is a natural tie-in as The Colonial Williamsburg Foundation plans to open the reconstructed Richard Charlton’s 18th-century coffeehouse later this fall. The reconstruction of the building has been generously funded by the Mars family, and extensive research has been conducted to re-create chocolatiering during colonial times.

The last Byers’ Choice event in Williamsburg drew 500 visitors from across the country, and this year’s weekend is expected to be just as popular. Space is limited. To register for the Williamsburg Weekend, call 215-822-6700 or visit http://www.byerschoice.com/Page-Williamsburg-Event_66.aspx.

Special discounted admission to Colonial Williamsburg’s Historic Area will be made available for guests of Byers’ Choice and can be purchased at the Visitor Center.

Byers’ Choice, creator of the famous Caroler figurines, is one of the largest producers of Christmas decorations in the United States. Each caroler is handmade in the company’s Bucks County, Pa., facility, which is also home to a Christmas museum and gift emporium. Visitors are welcome to tour the factory and enjoy the miniature Christmas village and life-size Dickensian London street scene. For more information, visit www.byerschoice.com, follow us on Twitter at www.twitter.com/byerschoiceltd and become a fan on Facebook.

Established in 1926, the Colonial Williamsburg Foundation is the not-for-profit educational institution that preserves and operates the restored 18th-century Revolutionary capital of Virginia as a town-sized living history museum, telling the inspirational stories of our nation’s founding men and women. Within the restored and reconstructed buildings, historic interpreters, attired as colonial men and women from slaves to shopkeepers to soldiers, relate stories of colonial Virginia society and culture – stories of our journey to become Americans – while historic trades people research, demonstrate and preserve the 18th-century world of work and industry. As Colonial Williamsburg interprets life in the time of the American Revolution guests interact with history through “Revolutionary City?” – a dramatic live street theater presentation.

Williamsburg is located in Virginia’s Tidewater region, 20 minutes from Newport News, within an hour’s drive of Richmond and Norfolk, and 150 miles south of Washington, D.C., off Interstate 64. For more information about Colonial Williamsburg, call 1-800-HISTORY or visit Colonial Williamsburg’s Web site at www.history.org.

Media Contact:
Penna Rogers
(757) 220-7121



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