WILLIAMSBURG Announces New Licensing Partnership with Avanti Linens
WILLIAMSBURG will launch a new licensing program with Avanti Linens, a leading designer of fine home linens. Expanding WILLIAMSBURG’s award-winning appeal of “trend meets tradition” home furnishings, Avanti will introduce distinctive collections in bath, kitchen and table linens at the Avanti showroom during the New York Home Fashions Market, Sept. 19-23. The collections will build upon WILLIAMSBURG’s successful combination of stunning floral prints with complementary graphic patterns.
Under the skilled direction of founder and dedicated owner Arthur Tauber, Avanti Linens has been a recognizable name in embellished home linens for more than 40 years. Recently, Avanti has been inspired by the WILLIAMSBURG home furnishings collection of textiles to create an extensive line of WILLIAMSBURG product designs featuring bath towels, shower curtains, and bath accessories. Avanti will also create kitchen and table linens for the WILLIAMSBURG market introduction.
Jim Easton, vice president of products for the WILLIAMSBURG brand, welcomes the new relationship, saying, “I am very pleased that Avanti Linens is joining the WILLIAMSBURG licensing team. Avanti is well established as a leader in their field and brings an exciting new dimension to our WILLIAMSBURG Home Furnishings program.”
The Avanti WILLIAMSBURG collections include “Tulipomania” and “Charlotte” prints, inspired by WILLIAMSBURG’s popular fabrics based on botanical motifs. Prints such as “Parterre” and “Sheraton Ikat” offer eye-popping graphic designs, while “Isham Indienne” adds a hint of global chic from the 18th-century era of exploration and booming world trade.
“We are very excited about the opportunity to work with a world-class organization like WILLIAMSBURG,” said Jeff Kaufman, Avanti’s president and chief operating officer. “In addition to its strong brand recognition and long history in the marketplace, its extensive design library that dates back three centuries offers Avanti the opportunity to cover many looks in the different product categories. We look forward to a very long and successful partnership with the WILLIAMSBURG brand.”
Avanti was founded in 1969 by Arthur and Sandy Tauber and Arthur still runs the company today. Avanti is the premier manufacturer of embellished towels in the world, which was the company’s sole focus for the first 37 years of business. Bath accessories were added in 2006 and table, kitchen textiles and window treatments in 2009 with the acquisition of Tweel Home Furnishings. The company operates out of a 175,000 square foot facility in Moonachie, NJ, which houses manufacturing, warehouse and distribution, as well as all of our headquarter functions, including sales, marketing and design. There is also a 5,500 square foot showroom in 295 5th Avenue.
Avanti…originality in the best of taste, often imitated, never duplicated. That’s the Avanti story.
The WILLIAMSBURG? brand is where trend meets tradition, offering fresh, spirited designs in all categories of home and gift. With products inspired by the 18th century and designed for today’s lifestyle, WILLIAMSBURG is the preeminent leader of American style. The WILLIAMSBURG brand was recognized as a winner of AmericasMart Medal of Excellence Award at the 2011 ICON HONORS. The Colonial Williamsburg Products Program includes 40 licensees producing more than 7,000 products under the WILLIAMSBURG and WILLIAMSBURG Reserve brands. It operates 20 retail stores and website, www.WilliamsburgMarketplace.com. Sales of WILLIAMSBURG products support the preservation, research and educational programs of The Colonial Williamsburg Foundation, the not-for-profit organization that oversees the restored colonial capital in Williamsburg, Virginia.