Williamsburg®, NDI team up in new licensing agreement
The WILLIAMSBURG products program and NDI (Natural Decorations Inc) have teamed up to produce a line of “permanent” plants and flowers that will feature seasonal offerings for use throughout the year. The first introductions – targeting the upcoming Christmas holidays – will be launched at the International Home Furnishings Market at High Point, N.C., in April.
“It is a pleasure to join with NDI to develop WILLIAMSBURG permanent botanicals,” said Lori Williams, Colonial Williamsburg product manager. “NDI is well-known and respected within the industry and by consumers alike for its exceptionally realistic plants and flowers. Furthermore, NDI’s team of talented designers have a flair for creating arrangements that are beautiful in any home.”
Headquartered in Brewton, Ala., NDI was founded in 1964 and originally showcased dried flowers, natural pods and preserved grasses. Over the years, NDI diversified its product line to include fabric botanicals, permanents trees on natural wood and fabric floral reproductions. NDI president and director of product development Joe Gordy, who is a member of the American Institute of Floral Designers (AFID) and one of the foremost floral designers in the U.S, ensures that the company utilizes only those flowers and colors found in nature.
“NDI is delighted to have the opportunity to recreate the look of the popular home decorating publication “A Williamsburg Christmas,” said Joe Gordy, president of NDI. “I think everyone is very pleased with the collection and we look forward to its introduction in April at High Point.”
The WILLIAMSBURG products program, established in 1936, provides authentic reproductions of antique furnishings and accessories as well as casual lifestyle collections, both of which reflect the rich decorative arts traditions of the 18th century.