July 10, 2013
Colonial Williamsburg Social Media Booms on the Fourth of July
It wasn’t just the fireworks that lit up Colonial Williamsburg on the Fourth of July. Social media channels were abuzz with impressions of Independence Day.
“The level of social interaction was unprecedented,” said Brian Patrick, social media strategist for Colonial Williamsburg.
Posts to Colonial Williamsburg’s Facebook page July 4 generated 3,000 interactions seen by more than 66,500 people. With the addition of posts in the days leading up to the Fourth, the numbers jump to more than 6,000 likes, shares and comments, with about 150,000 people viewing content overall. July Fourth tweets from Colonial Williamsburg’s Twitter account generated nearly 200,000 impressions. Photographs and video on the Colonial Williamsburg Instagram feed received more than 600 interactions.
A mobile LED screen located in Market Square allowed visitors in the Revolutionary City to post comments throughout the day. Comments were also posted from Colonial Williamsburg’s Twitter account and the Connect Twitter account.
“For the week of July Fourth 2012, our Facebook page reached 124,000 people. In the same week this year, we nearly tripled that number, reaching more than 369,000,” added Patrick, who noted, “The efforts and planning of the strategic communications team allowed us to share the unrivaled experience of the Revolutionary City with our online audience on Independence Day.”
Of the comments posted to Colonial Williamsburg’s social accounts, 93 percent were positive in nature, including, “Is there any place more appropriate to celebrate the 4th of July than @colonialwmsbrg?” and “We are here from Texas and thought it was awesome!” and “Fifes and Drums, walking down DoG Street for ice cream, Virginia Symphony and Fireworks!! What a nice day!! Thanks CW!!”