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March 6, 2003

Greeff, Williamsburg® Introduce New Wallcovering Collection Asian Imagery, Stripes and Elegant Damasks Offer Fresh Inspiration on Traditional Themes

The WILLIAMSBURG Products Program and Greeff, a subsidiary of F. Schumacher and Co., announce the introduction of a new wallcovering collection for the WILLIAMSBURG Reserve Collection that will be marketed to the interior design trades. The 22 designs comprise an assortment of patterns--from floral prints, checks and stripes to beautiful toiles, resists and damasks.

“The selection of color and craftsmanship of these wallpaper designs makes it a truly beautiful collection,” said Susan North, vice president, design, Interior Design Group at Greeff. “We are introducing some old favorites from the WILLIAMSBURG archives, as well as some new surprises.”

Some of the surprises include Asian Toile--already available as a fabric—that illustrates the English fascination with exotic oriental design. Adapted from an English textile circa 1805 in the Colonial Williamsburg collections, this wallpaper is punctuated by Chinese lattice railing and intriguing figures of the East. Jones Toile, which was reproduced from fabric covering a bed at Colonial Williamsburg’s Governor’s Palace, juxtaposes scenes of nature against the majestic ruins of an ancient civilization.

Colonial era Parisians, Londoners and Virginia gentry considered damask wallpapers to be the height of fashion. Several new designs have been adapted from an 18th-century silk damask. Chiswell Damask is accented with stylized baskets, classical urns and sprays of flowers alternating with palmettes. The large-scale Powell House Damask features scrolling leaves and floral motifs.

Greeff also has created an assortment of floral patterns. Based on a 19th-century American trunk lining, Geranium Trellis combines the beauty of a garden trellis and meandering geraniums. Palampore depicts a floral design adapted from a reproduction of an 18th-century cotton panel.

The wallpaper collection also features a new striped pattern, Herringbone Stripe, which was adapted from an Italian silk bedspread circa 1700-1750.

Among the old favorites is the Williamsburg Inn Border, which features a beautiful swag and festoon design. It was reproduced from the original antique paper and used at the Williamsburg Inn when it was decorated in the late 1930s. Additional “encore” patterns include Tiny Tulips, Small Stars and Star Border, Aviary, Brighton, Brush Medallion, Brush Everard Damask, Charlotte, Fox Grape, Delft Tiles, Edinburgh Check, Stenciled Square, Raleigh Tavern Resist and Williamsburg Stripe.

In fall 2003, Greeff will continue its introduction to coordinate with Williamsburg Reserve fabric.

The WILLIAMSBURG Reserve Collection is the mark used by the WILLIAMSBURG Products Program to designate its exquisitely crafted reproductions and adaptations. These products reflect the rich design traditions of the 18th century and are an integral part of the program’s offering of more than 4,000 home furnishings, decorative accessories and architectural items. Greeff has been licensed by Colonial Williamsburg since 1998 to reproduce classic textile products based on the foundation’s extensive decorative arts collections.

Known worldwide as the nation’s largest living history museum, the Colonial Williamsburg Foundation is a not-for-profit educational institution that operates the restored 18th-century capital of Virginia. For more information, call toll-free (800) HISTORY or visit Colonial Williamsburg’s web site at www.colonialwilliamsburg.org.

Media Contact:
Penna Rogers
(757) 220-7121



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