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February 28, 2005

"Country Club Chic" comes to Merchants Square

Colonial Williamsburg has signed a new tenant for Merchants Square. The Pink Cabana will feature Lilly Pulitzer® women’s and children’s clothing and accessories. It will occupy the space that formerly housed The Porcelain Collector and is slated to open March 15.

The Lilly Pulitzer® clothing line was created in 1960. New York socialite Lilly Pulitzer eloped with Peter Pulitzer, grandson of Joseph Pulitzer, the journalist for whom the Pulitzer Prize was named, to Palm Beach, Fla. Her husband owned citrus groves but Lilly wanted a project of her very own. Opening a juice stand was a natural. Because orange, lemon, lime and grapefruit juices were making a mess of her clothes, she asked her dress designer to make her a uniform and the Classic Shift was born. An old school friend, Jackie Kennedy, modeled the comfortable, sleeveless dress in Life magazine and it became a sensation.

Today Lilly Pulitzer® clothing and accessories exemplify an attitude, a casual sort of elegance. The Lilly Pulitzer® line is available in major department stores, upscale specialty stores and 75 retailers nationwide that are recognized as Lilly Pulitzer® Signature Stores.

Marina Ashton, director of commercial properties for Colonial Williamsburg, said The Pink Cabana will add a new shopping experience to Merchants Square. “We don’t have anything else like this,” she said. “It rounds out our offerings of ladies’ stores and complements Binns, D.M. Williams, Chico’s and Talbots.”

“Lilly Pulitzer® considers Williamsburg to be a great resort destination and the Lilly Pulitzer® line has done very well in other resort areas,” said Derek Robertson, president of The Pink Cabana.

Though the store is new to Merchants Square, the tenants are not. Bruce Robertson, one of The Pink Cabana principals, operated The Porcelain Collector, featuring fine china, porcelain, crystal tabletop décor and collectibles, from 1981 to 2004. Since 1964, he has owned and operated Shirley Pewter, which features an extensive collection of more than 55 pewter companies, including the “Shirley” house brand that is handcrafted in Williamsburg.

Media Contact:
Penna Rogers
(757) 220-7121