July 25, 2005
CW receives top national advertising honor
The Colonial Williamsburg Foundation recently received highest honors for its 2004 newspaper advertising campaign “America. Chapter 1,” garnering three national ADDY Awards, including a Gold. The campaign was produced by the Foundation in partnership with Colonial Williamsburg’s advertising agency, Arnold Worldwide.
The ADDY Awards, sponsored by the American Advertising Federation, is a three-tiered national competition. It is the advertising industry’s largest and most representative competition for creative excellence. Colonial Williamsburg began the competition winning 11 ADDY Awards in the first, regional round, which included agencies and clients from the Greater Washington, D.C., area. The competition continued between agencies and clients in the northeast U.S. before going to the national level, results of which were announced June 7 in Nashville.
The “America. Chapter 1” newspaper campaign ads featured bold headlines cast in an 18th-century typeface and clever copy promoting several Williamsburg vacation options. “The ads clearly broke through the clutter in the highly competitive travel and tourism sector,” said Edward Allmann, director of marketing for Colonial Williamsburg. “Importantly, the advertising remained true to the respected brand for Colonial Williamsburg, while establishing a distinctive presence in the media that was positively received by consumers.”
“The ADDYs are a nationally recognized measure of creative excellence,” said Woody Kay, Executive Creative Director at Arnold Worldwide. “We are especially proud of the Colonial Williamsburg wins because of both the consistency in quality over two years as well as the reception the campaign has experienced in the marketplace.”
Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a global network owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA) with five full-service offices in the U.S., in Boston, New York, Washington, D.C., St. Louis and Los Angeles, and additional service offices. Globally, Arnold Worldwide Partners consists of 17 offices in eight countries, which include the five full-service U.S. operations. Named the second most awarded agency in the world by Creativity Magazine, Arnold Worldwide has received the Grand Prix at the International Festival in Cannes, top honors at the International ANDY Awards, and has been a consistent annual winner of Clios, EFFIEs, Obies and One Show awards.