WILLIAMSBURG® to brighten Dallas Lighting Show with new collection from Troy Lighting and Hudson Valley Lighting
WILLIAMSBURG has announced a new licensing agreement with Troy Lighting and Hudson Valley Lighting to manufacture a unique collection of indoor and outdoor fixtures. The collection will debut in January 2007 at the International Lighting Show in Dallas. It will be showcased in Troy Lighting and Hudson Valley Lighting’s new state-of-the-art, 17,000 square foot showroom.
The WILLIAMSBURG collection will include chandeliers, hanging globes and sconces as well as outdoor lanterns and other exterior lighting, all inspired by antiques in the Colonial Williamsburg collections. Most of the designs will closely replicate the originals, while others will interpret them in an unexpected way with exciting new silhouettes and finishes.
“We are thrilled with our new relationship and the market potential of the upcoming product introductions,” said Jim Easton, vice president of products for The Colonial Williamsburg Foundation. “With the evolving movement toward building new homes with old character, we think the product is right on trend.”
Bonnie Penney, a WILLIAMSBURG product manager, added, “From the moment we walked into the Troy and Hudson Valley showrooms, we knew that we had found two lighting companies that shared our design affinity. The Troy and Hudson Valley designers understand what makes the 18th-century aesthetic so appealing and enduring. These first collections are going to be home runs.”
The WILLIAMSBURG collection by Troy Lighting and Hudson Valley Lighting will sell in the mid-range to high-end price points to lighting distributors and retailers throughout North America. With unique craftsmanship, beautifully balanced proportions, understated details and wonderful patina, these lighting fixtures are sure to work with both traditional décor and more contemporary interiors.
“When we visited the Colonial Williamsburg buildings filled with 18th-century antiques, I became very excited about the possibilities of designs we could obtain from the Foundation’s collections,” said David Littman, CEO of Troy Lighting and Hudson Valley Lighting. “Lighting inspired by antiques can be sophisticated yet still retain the character that gives pieces longevity. This is an important factor to my customers who consider lighting an investment. Our relationship with WILLIAMSBURG allows us to expand our offering of fashionable lighting for today’s eclectic decorating tastes.”
The WILLIAMSBURG® brand offers fresh, spirited designs in all categories of home and gift. With products inspired by the 18th century and designed for today’s lifestyle, WILLIAMSBURG is the preeminent leader of American style. The Colonial Williamsburg Products Program includes 60 licensees producing more than 7,000 products under the WILLIAMSBURG and WILLIAMSBURG Reserve brands. It operates 24 retail stores, a mail-order catalog and an e-commerce site. Sales of WILLIAMSBURG products support the preservation, research and educational programs of The Colonial Williamsburg Foundation, the not-for-profit organization that oversees the restored colonial capital in Williamsburg, Virginia. The Colonial Williamsburg Foundation is located 150 miles south of Washington, D.C., off Interstate 64. For more information, call 1-800-414-6291 or visit www.WilliamsburgMarketplace.com.