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WILLIAMSBURG® captivates Showtime with new fabric collection

WILLIAMSBURG and Waverly have joined together to introduce their newest fabric collection, “Natural Elegance.” Inspired by designs and colors from costumes, textiles and rare books in the Colonial Williamsburg archives, this collection captures the natural motifs so popular in 18th-century style. It shows a very strong island influence, as wealthy clients once sponsored botanists to venture to remote areas in the Caribbean to gather seeds, specimens and information. The four printed and four woven patterns will debut at Showtime Market, December 3-6, 2006, in High Point, NC. Each fabric carries a meaningful 18th-century name and a natural color palette, such as mineral, pear, rosewood, grass or indigo.

Gail Burger, a WILLIAMSBURG product manager, said, “We named this collection ’Natural Elegance’ because it is exactly that — taken from elegant 18th-century costumes and textiles with a strong influence of nature.”

The spotlight print, Temple of Flora, features a variety of exotic plants taken from several antique botanical publications and paintings in the Colonial Williamsburg rare books collection. It is named for Dr. Robert Thornton’s famous illustration book. Its companion print, Garden Gate Trellis, follows the same inspiration but incorporates a trellis design of smaller flowers and vines.

During the 18th century, prints usually mirrored the florals and stripes of woven fabrics, and Prentis Stripe is no different. This printed pattern is inspired by an antique work skirt in the Colonial Williamsburg costume collections. Everard Damask, also printed, is reproduced from an English wallpaper featuring large-leaved vines with flowers and a diapered background — a popular look in colonial times. Its linen-rayon slub adds dimension and texture to the fabric.

The wovens were all inspired by clothing, including cloaks, ladies’ gowns, men’s coats and suits. Carter’s Grove Embroidery features embroidered winding floral vines and slender leaves and curls on a cotton/rayon cloth. The woven plaid, Davenport, and a simple yet sophisticated pattern called Hartwell are created with rayon/polyester and rayon/cotton grounds, which lend a luxurious look and feel. The fashionable stripe Tayloe, on a cotton/rayon/acrylic blend, completes the collection.
With its rich array of color, design and texture, the Natural Elegance collection is sure to please.. Each pattern makes a stylish statement inspired by the 18th century and fresh for today’s home.

The WILLIAMSBURG® brand offers fresh, spirited designs in all categories of home and gift. With products inspired by the 18th century and designed for today’s lifestyle, WILLIAMSBURG is the preeminent leader of American style. The Colonial Williamsburg Products Program includes 60 licensees producing more than 7,000 products under the WILLIAMSBURG and WILLIAMSBURG Reserve brands. It operates 24 retail stores, a mail-order catalog and an e-commerce site. Sales of WILLIAMSBURG products support the preservation, research and educational programs of The Colonial Williamsburg Foundation, the not-for-profit organization that oversees the restored colonial capital in Williamsburg, Virginia. The Colonial Williamsburg Foundation is located 150 miles south of Washington, D.C., off Interstate 64. For more information, call 1-800-414-6291 or visit

Waverly® has been licensed by WILLIAMSBURG since 1999 to produce a line of fabrics and wallpapers with a lively and contemporary look inspired by the Colonial Williamsburg collection of antique fabrics and wallcoverings. Waverly is the premiere authority and decorating resource for coordinated home furnishings.

Media Contact:
Lucille Grippo
(212) 528-1691