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January 26, 2007

Sweeten Valentine's Day with WILLIAMSBURG®’s American Heritage Chocolates

Spice up this Valentine’s Day with WILLIAMSBURG®’s American Heritage Chocolate. These chocolate products are flavored with spices, including nutmeg, cinnamon and cayenne pepper. Learn more about how to make 18th-century chocolate through demonstrations performed by Historic Foodways staff.

Colonial Williamsburg’s Historic Foodways program served as a catalyst for this project. The Historic Foodways staff worked closely with the Historic Division of Mars Incorporated to develop this product. Colonial Williamsburg, Fort Ticonderoga and the University of California-Davis researched the recipes to ensure their authenticity.

Colonial Williamsburg’s Historic Foodways staff gives a hands-on demonstration of how cocoa beans are processed into chocolate during a program called “The Secrets of the Chocolate Maker.” The program, which is offered 10 a.m. to 4 p.m. at the Governor’s Palace Kitchen on Feb. 6 and March 6, discusses 18th-century methods of chocolate making and the use of chocolate in 18th-century cooking. For additional program dates, visit

A Colonial Williamsburg admission ticket or Good Neighbor Pass or College of William and Mary faculty and student ID is required to attend these programs.

The first historically inspired line of real chocolate product, the line features Chocolate Sticks sold individually for $1.50 and in packages of four for $5.95. A Chocolate Bar is a 5.13 ounce solid block of chocolate for $12; recipes can be found on the Web site, The American Heritage
Chocolate Drink Tin features eight drink mix packets that can be dissolved in hot water or milk and costs $32. These products were developed for the WILLIAMSBURG
Products Program by Mars Incorporated.

The American Heritage chocolate products can be purchased through the Craft House in Merchants Square, Tarpley’s, Greenhow, Raleigh Tavern Bakery, DuBois Grocer and WILLIAMSBURG Revolutions at Colonial Williamsburg’s Visitor Center. They also will be available by calling toll-free (800) 446-9240 or by visiting online at

Media Contact:
Penna Rogers
(757) 220-7121